Lil Baby's team reached out to Frameworx to produce an impactful and artistic broadcast performance with a stirring message, one which would be seen by millions of viewers. For this American Music Awards project we tackled the subject of mental health in the community and utilized various stage elements - from scenic and video content to costume and choreography - to help convey this hopeful message.

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"Lil Baby Delivers Passionate Performance" - Billboard

"Emotionally Scarred’ Therapy Session " - Rolling Stone

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CREATIVE DIRECTION // PRODUCTION DESIGN // SCREENS CONTENT // CREATIVE PRODUCTION MANAGEMENT // LIGHTING DIRECTION // MUSIC DIRECTION // COSTUME // CHOREOGRAPHY